Welcome to the wonderful world of Facebook marketing. It is truly unlike any other form of campaign, especially those we're used to. That means everything you've learned about marketing may not apply to such a campaign, so read on to see which traditional tips are no longer in play, and which new tips you should keep in mind.
Do not sign up for a Facebook account and expect the name of your brand to speak for itself. Even if the brand you are marketing is fairly well established, you still need to do work to make it even more popular. Failing to do this may result in you losing some of your fans.
Interact with your fans regularly so you know what it is they want. Pay attention when folks make postings on your page. Other businesses that are successful have gained great marketing ideas from their audience. Don't ignore fans since they happen to be the reason for your success up to now.
If you don't have time to maintain a Facebook page for your business, you can still use Facebook for marketing. Facebook provides ads on their site which can easily be hyper-targeted towards your exact target demographic, from their sex and age to their likes and dislikes, making your campaign hyper-successful, too.
If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees "Promoted", they think it's a "Sponsored Ad" and tend not to click on it. Your current fans won't think that way as they already know who you are and what you do, and obviously like it.
Make a group dedicated to your business. That can be a meeting place where you are able to answer questions and where you and customers can interact. Inform your subscribers about the new products or discounts you are offering. Another benefit of the group is finding out all about your customers feelings and needs.
Get your subscribers to interact with you by asking some questions. You could for instance ask people to share a funny anecdote with you or to give their opinion on a certain topic. This is a great way to get your subscribers to interact with you and with each other.
Try to create a dialogue with your customers. Ask them what kinds of products are their favorite or if there is anything they would like to see added to your business. Try to keep the topics for dialogue positive. Do not ask them what was the worst experience they had with you or one of your products
It is possible to send out messages to all of your subscribers at once. While you certainly do not want to overuse this feature, as it will annoy people, it could come in very handy if you have a big announcement or you are running a contest. Save it for only your most important announcements, however.
Respond to comments or questions as soon as possible. With technology today, people like speed. The quicker you can be about responding to the questions and comments that your audience has, the better. This will show them that you really do care about them as customers and value them.
Post pictures along with your text. It will make your post stand out in the newsfeed, and it gives it a little extra edge. Make sure, however, that you either use your own pictures or you use royalty-free images when posting. This is important because you do not want to essentially take someone else's property without asking.
Get your fans involved, particularly if you have a new product. Ask them to help you name it or to come up with an advertising slogan. When they feel invested in the process, they are much more likely to buy it and to encourage others to do so as well.
So, you have at last finished your Facebook page that highlights all the great features of your unique brand. Even if you have created a fantastic page, you will not be successful if people aren't aware of your existence. To generate traffic to your page, current marketing campaign, or latest product take advantage of Facebook Ads and Sponsored Stories.
Put together a fundraiser on Facebook. Fundraisers are great because it gives you a reason to be "hard sell" promotional in a way that people respect. You are doing it for the greater good, but the side benefit is that your brand's name is getting out there too. That's a win-win scenario.
Use a large picture on your business' Facebook page. You want your brand to stand out when someone stumbles across your page, and a large image is the best way to accomplish this goal. The largest image you can use can be 200pix wide x 600pix high, so be sure to put that size to full use.
Offer Facebook fan only special deals and discounts. People love feeling like they are part of an exclusive group. If you give offers that only those that are fans can take advantage of, then you are helping build some real brand loyalty among your fans. They'll definitely pay attention for more opportunities.
Express appreciation to your followers whenever you can. People don't know you care unless you say that you do. Get creative and let your community know how much they mean to you every now and then. It will make them feel good and should increase their interest in you and your brand.
Even though you have started a Facebook page to increase business, keep sales related postings to a minimum. The best thing to do is to work on engaging the reader and showing them the benefits of doing business. Sprinkling coupons and deals between these type of postings will be more effective than swamping people with sales posts.
While there are many traditional marketing tips which do apply to marketing online, including on Facebook, there are a variety of new strategies which you must put to use to find the greatest success. Nothing is guaranteed, though. One thing that can be promised is that using the advice in this article will be a huge help.
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